Brand refresh
The Natural Adventure had a wonderful story and a solid business model, but the brand experience felt stuck in time. My goal was to preserve its essence and keep that warm, small, and personable business vibe, while giving it a fresh, modern identity. By focusing on the adventurers’ community, customer stories, and beautifully crafted products, we ushered the brand into a new era.
Key actions
Redefined brand values and unique selling points to ensure clear, consistent communication.
Reviewed and optimised customer touchpoints for a smoother brand experience.
Refreshed The Natural Adventure’s visual identity with a modern, engaging look.
Introduced storytelling across channels to inspire, connect, and build stronger customer relationships.
Approach
Introduced a clear process to ensure all marketing follows brand guidelines and consistently delivers value to customers.
Placed strong emphasis on visual storytelling and inspiration, making the brand feel aspirational and relatable.
Transformed The Natural Adventure’s identity into a clear, modern, warm, and trustworthy brand that truly reflects the way they operate.
Website
For The Natural Adventure, the website is the primary place where customers browse and book holidays. While it was functional, it felt outdated, cluttered, and didn’t reflect the brand’s personality or truly serve the customer journey.
My goal was to simplify the experience and create a seamless path to purchase, making the website not just usable, but enjoyable and inspiring.
Key changes included:
Simplified the navigation menu to ensure users could access trip pages effortlessly
Refreshed the messaging and USPs to clearly speak to the target audience and communicate what sets the brand apart
Updated fonts, colours, and layouts to achieve a clean, modern aesthetic
Added social proof elements to build trust quickly
Improved imagery for a more authentic, natural feel that reflects the real travel experience.
Before
After
Storytelling
To bring The Natural Adventure’s story to life, we created a brand video that was both authentic and inspiring. Featuring real customers and the co-founder, it captured the essence of the brand and highlighted what makes it unique. The video quickly became a powerful tool, reaching audiences across digital channels and even on TV.
"When Neringa joined The Natural Adventure, our brand was in real need of a refresh, and that quickly became one of her main focuses. She didn’t just update fonts and design; she took the time to truly understand what matters to our customers and how we could elevate the entire brand experience. She leaned into data, listened to our community, and identified the key pillars our brand should be built on.
I’m incredibly grateful for the outcome. Our brand had been operating for a while, but after the refresh, it finally felt like it truly came to life."
- Alex Pazderski, Co-founder and CEO at The Natural Adventure
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