Partnerships

Building strong partnerships is one of the most effective ways to reach new audiences and create impact. They allow brands to achieve more together than they could alone. At Intrepid Travel and The Natural Adventure, I developed and executed collaborations, ranging from global names like Disney to destination tourism boards - inspiring customers, building trust and driving thousands of new leads. Through these partnerships, I’ve seen firsthand how the right collaboration can spark growth, build loyalty, and take a brand’s story further.

Key actions

Researched and identified the right partners (tourism boards, brands, and media) that aligned with brand values and commercial goals.
Developed compelling proposals and pitches to secure funding, co-marketing opportunities, and added reach.
Negotiated partnership terms to maximise brand exposure while keeping costs efficient.
Coordinated multi-channel activations (campaigns, events, content) with partners to ensure smooth execution.
Measured impact and reported on results to strengthen future collaborations.

Key partnerships

Intrepid Travel x Jordan Tourism Board, Osprey and Wired for Adventure. Delivered the region’s most successful data acquisition campaign, promoting Jordan as a destination. Achieved an 80% increase in Jordan bookings.
Intrepid Travel x The Walt Disney Company (the Lion King launch). Led Intrepid Travel’s biggest regional brand partnership, tying in Africa trips with the movie release. Generated 15,000+ new leads.
The Natural Adventure x Green People. Co-created a campaign to share audiences and attract new leads. Added 4,000+ subscribers to the database.