The Natural Adventure website
When I joined The Natural Adventure, the website was already live but wasn’t fully optimised to serve customers effectively. Navigation was confusing, the checkout process felt overwhelming, and the overall brand experience didn’t reflect the company’s personality. My goal was to transform the website into a customer-centric platform – one that not only looked and felt true to the brand but also drove measurable improvements in conversions and enquiries.
Key actions
Analysed key conversion areas of the website to identify friction points and opportunities for growth.
Gathered and applied user feedback to enhance usability and strengthen brand experience.
Implemented A/B testing that provided clear, quantified insights to guide decision-making.
Led research, UX design and development teams, aligning efforts to deliver measurable improvements in performance.
Key results
Redesigned site navigation, making it more intuitive and user-friendly, which led to a 52% increase in enquiries.
Streamlined the checkout page, reducing friction in the booking process and driving a 20% lift in conversion rate.
Refreshed the homepage to better reflect the brand’s personality and build stronger emotional connection with visitors.
Redesigned search, product pages and blog structure, improving usability and supporting customer journeys from research to booking.
Visual examples
Before
After
Checkout page
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After
Navigation
Blog
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After
"Neringa was so fantastic to work with on our ongoing website optimisation program, helping us to achieve some incredible results together. Trusting, open to ideas, easy to work with, and a fantastic communicator, Neringa is overall the sort of dream client that only comes along once every so often. She showed great leadership, steering the business towards sustainable growth through data-backed decisions."
- Joe Johnston, Head of Experimentation at Launch
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