Brand launch
I was tasked with building a brand for a new kitesurfing and surfing school in Essaouira, Morocco. With fierce competition in the area, I set out to create a brand that would instantly build trust, spark inspiration, and radiate good vibes. That’s how Happy Kite was born.
Key actions
Defined the brand positioning and crafted a clear brand style.
Designed a fresh visual identity that reflects the brand’s personality.
Built the website and implemented tracking for performance insights.
Developed a social media and advertising strategy to reach the right audience.
Created marketing materials to support the launch and beyond.
Approach
Researched the competition in Essaouira and gathered inspiration from leading schools worldwide.
Defined the ideal customer profile to focus the brand’s positioning.
Developed a seamless brand communication strategy, from vibrant visuals and punchy colours to fun, easygoing messaging and relaxed, friendly enquiry responses.
Outcome
Logo
Website
Colour palette
Print collateral
"I’d dreamed of launching my surf and kitesurf school for a long time but didn’t have the skills or tools to do it alone. I first approached Neringa for a website, but quickly realised that launching a brand is much more than just having a site. She helped me craft a complete brand launch and marketing strategy instead. My business has only been live for a few weeks, but it’s already gaining traction and I’ve welcomed dozens of clients.
Working with Neringa was truly wonderful. As a small business owner with no marketing background, it was a huge relief to hand this over to a real professional."
- Abderrahman Karim, Co-founder at Happy Kite
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